Boots opens London fragrance boutique and online Fragrance Hub

Boots opened its first fragrance-only boutique in London on October 23, unveiling a dedicated retail space and an online Fragrance Hub that the company said together offer more than 400 new scents from niche and founder-led perfume brands. The move makes a broad selection of independent and artisanal fragrances available in a single physical store while enabling customers across the United Kingdom to shop the same range online.

The boutique is positioned as a curated destination for niche perfumery, showcasing brands that are newly stocked by Boots. The retailer said the collection includes travel-inspired, unisex lines as well as artisan and botanical-led fragrances and related candle products. Among the names highlighted are Gallivant, a UK-based label known for travel-themed unisex scents; Lumira, an Australian brand producing perfumes and candles inspired by global destinations; Orebella, a skin-perfume range developed by model Bella Hadid and formulated with essential oils; and Maison Louis Marie, a producer of vegan-formulated perfumes and candles with botanical influences.

Boots said the Fragrance Hub will mirror the in-store selection, allowing customers who are not in...