Boots launches fairy tale Christmas Gift Happily Ever After with Puss

Boots has launched its 2025 Christmas campaign, "Gift Happily Ever After," rolling out a fairy tale–themed advert that follows a feline protagonist named Puss as he searches for beauty gifts across a snowy kingdom and a bustling British high street. The campaign, presented by the retailer as an invitation to "experience the magic of meaningful gifting," spotlights product recommendations, in-store beauty assistance, and a wider seasonal assortment intended to position Boots as a destination for festive shopping.

In the campaign film, Puss consults a mirror and travels to Boots to select presents for archetypal fairytale characters including Rapunz, Snowy, Cinders, and Prince Charming. On-screen gift picks range from styling tools to fragrances and in-house lines. The advert highlights Shark Glam tools, Carolina Herrera perfumes, the No7 Pro Artist Lip Duo Set, and a No7 Cordless Mirror, while a scene at a Snow Queens Ball includes hand warmers as a stocking-stuffer suggestion. Boots also features guidance from its in-store beauty specialists, who help the character choose items described as tailored to different personalities and budgets.

As part of its seasonal offering, Boots...