Boots expands Christmas gifting with 56 brands and K-beauty focus

Boots announced a major expansion of its Christmas gifting range on Tuesday, adding 56 new brands to its stores and website and promoting a raft of budget-friendly options, many priced under £10. The retailer said the rollout will include expanded Korean skincare offerings, fashion-beauty exclusives and tech and wellness gifts timed for the holiday shopping season.

Among the highlighted additions are multiple K‑beauty names and gift sets, including Laneige, Anua, Biodance and Beauty of Joseon. Boots is offering promotions such as 20 percent off many Laneige products and a 3 for 2 mix-and-match deal on selected smaller gift sets. The Laneige Minty Lip Duo is being sold for £22 (reduced from about £29.70), while a number of Bubble and Arthouse Unlimited gift sets are priced at £10 or less, the retailer said. Boots also plans a return of its Star Gifts program for 2025 with more than 300 items, nearly 200 of them at better than half price.

Grace Vernon, a Boots spokesperson, framed the push as a strengthening of the retailer’s high-street position in Korean skincare and as an effort to provide a range of price points and trends. "This year, Boots has cemented its position as the...