BMW unveils Vision BMW Alpina concept ahead of 2027 model

BMW has unveiled a new concept car that outlines the future direction of its recently acquired Alpina brand. The Vision BMW Alpina, a large luxury coupe, was presented at the Concorso d’Eleganza Villa d’Este on the shores of Lake Como in Italy. The concept serves as a design and ideological guide for upcoming production models, signaling Alpina’s new positioning within the BMW Group as a brand positioned above standard BMW models but below the flagship Rolls-Royce marque.

The concept is a grand tourer measuring approximately 5.2 meters (204.7 inches) in length, featuring a distinctive shark-nose front end with a deep, illuminated kidney grille. Its design incorporates heritage elements, including nods to classic models like the 1978 B7 Turbo. Exterior details include updated, hand-painted "Deko Set" pinstripes, subtle chrome accents, and signature 20-spoke wheels—22 inches at the front and 23 inches at the rear.

Under the hood, the concept is powered by a V8 engine, described as delivering a sound that is "rich and deep at low speeds, sonorous at high revs." BMW officials emphasized that the engineering focus for future Alpina models will be on smoothness and comfort rather than...