BMW Refreshes 7 Series with Neue Klasse Tech

BMW unveiled a comprehensive mid-cycle refresh of its flagship 7 Series luxury sedan on Wednesday, incorporating advanced Neue Klasse technology to enhance performance, efficiency, and interior features while maintaining its position as a benchmark in the segment. The updated lineup, set for production starting in July 2026 at the company's Dingolfing plant in Germany, includes all-electric i7 models launching in September 2026 and plug-in hybrid variants arriving in November, with U.S. pricing beginning at $106,200 for the base i7 50 xDrive.

The refresh addresses competition from rivals like the Mercedes-Benz S-Class by integrating BMW's next-generation electrical architecture and software across all trims, including gasoline, hybrid, and electric options. This zonal system reduces wiring by up to 30 percent and boosts processing power 20 times over the previous model, enabling more over-the-air updates and AI-driven features. Exterior changes adopt the monolithic Neue Klasse design language, with a slimmer, illuminated kidney grille, recessed low-beam headlights, and extended taillights that nearly meet at the rear. New options include over 500 color combinations, a...