Blake Monroe signs with WWE NXT to build brand before main roster

Blake Monroe, who left All Elite Wrestling this year, said she deliberately signed with WWE's NXT brand rather than joining the company's main roster, citing NXT's exposure and development resources as the reason for the move. Monroe, who made her WWE debut in early June, told interviewers that NXT has supplied the largest television audiences she has experienced and offered the best platform to introduce herself to WWE fans and grow her brand before moving to Raw or SmackDown.

Monroe has described her decision as strategic. She noted the scale of the main roster's established women's stars and the "TV equity" they carry, naming several top performers as examples of athletes with large followings and broad recognition. "I know I can go toe to toe with them, but I feel like, why wouldn't I go to NXT to continue to build my brand, continue to introduce the WWE Universe?" she said, adding that NXT lets her tell her story to fans who may not yet know her. She also praised the coaching resources available, saying working with figures such as Shawn Michaels and Matt Bloom at WWE's development facilities will accelerate her growth.

Monroe's explanation follows a high-profile run in AEW...