Blake Lively Promotes Haircare Brand in Festive NYC Outfits

Blake Lively embraced the holiday season with two striking outfits while promoting a new collaboration in New York City on December 9. The actress and entrepreneur attended a popup event for her haircare brand Blake Brown's partnership with Stoney Clover Lane, a company known for customizable travel accessories, at the brand's West Village storefront in lower Manhattan.

Lively arrived in a vibrant red midi dress from Annina, featuring a milkmaid-inspired silhouette with a corset bodice and a full skirt adorned with delicate ruching and pleats. The satin garment, in a berry hue that evoked classic Christmas red, included ruffled detailing along the deep neckline for added festive flair. She complemented the dress with ruby red pumps featuring crystal straps and velvet accents on the heels, drawing nods to iconic styles. For jewelry, Lively selected emerald pieces from Lorraine Schwartz, including statement earrings, a teardrop necklace, and a stack of colorful cocktail rings, which provided a contrasting green pop against the red ensemble. Her signature blonde hair fell in loose waves, styled to highlight the effortless glamour she often promotes through her brand.