Big Brother 2026 Series Launch Date Confirmed by ITV

ITV has confirmed that the new series of Big Brother will launch on Sunday, September 13, at 9 p.m. on ITV2 and its streaming platform, ITVX. The announcement, made on September 1, marks the return of the UK reality television staple for another season, with a fresh group of contestants set to move into the famous house. Presenters AJ Odudu and Will Best will return to host the main show, a role they have held since the series was revived by ITV in 2023. Best will have a particularly busy schedule, as he is also set to compete on the upcoming series of Strictly Come Dancing. The new run is described as a "house of surprises," promising unexpected twists and game-changing moments designed to keep the housemates on their toes. Viewers can anticipate ambitious tasks, high-stakes nominations, and dramatic live evictions as the contestants face challenges in their bid to outlast their rivals and win a life-changing cash prize, decided by a public vote. A companion show, Big Brother: The Group Chat, will air from Sunday to Thursday nights immediately following the main programme.