Bezos's Project Prometheus Nears $10B Funding Round

Jeff Bezos's artificial intelligence startup, Project Prometheus, is nearing the close of a 10 billion funding round that would value the company at 38 billion, according to sources familiar with the matter. The San Francisco-based venture, which launched in November 2025 with 6.2 billion in initial funding, focuses on developing physical AI systems capable of interacting with and understanding the real world, including the laws of physics.

The new investment comes from major institutions including JPMorgan and BlackRock, with the round expected to finalize soon. Bezos, the founder of Amazon, is among the initial backers and has been leading the fundraising alongside Chief Executive Vikram Bajaj, a former Google X scientist and co-founder of Foresite Labs. This marks Bezos's first operational role in a technology company since he stepped down as Amazon's CEO in 2021.

Project Prometheus targets applications in engineering, manufacturing, aerospace, robotics, drug discovery, and logistics automation. Unlike large language models trained on vast public datasets of text and images, physical AI requires specialized, often proprietary data on materials, processes, and real-world...