Beyoncé narrates Jay Z hair transformation in Cécred video

Rapper and entrepreneur Jay-Z debuted a new afro hairstyle during his performance at the Roots Picnic festival in Philadelphia last month, a transformation from the signature locs he had worn for eight years. The personal and family-driven reasons behind the change were detailed in a new video narrated by his wife, singer Beyoncé, and released by her haircare brand, Cécred.

The video, titled "The Blueprint," explains that Jay-Z decided to comb out his locs as a tribute to his late father, Adnis Reeves. Beyoncé stated that Jay-Z told her months ago he planned the change for his Philadelphia show, noting that his father wore an afro and was a fan of a Philadelphia sports team. The process of carefully removing the eight-year-old locs took six days and became a family affair, with Beyoncé, their daughter Blue Ivy, and hairstylists all participating.

Beyoncé also revealed the original inspiration for Jay-Z growing his hair into locs eight years ago. She said their daughter, Blue Ivy, was about five years old at the time and struggling with confidence about her natural hair texture. Jay-Z began growing his hair to show her that her curls were like his, aiming to help her embrace her...