Ben Affleck in Dunkin Super Bowl Good Will Hunting Parody

Ben Affleck starred in Dunkin's latest Super Bowl commercial, a nostalgic parody titled "Good Will Dunkin," which aired just before halftime during Super Bowl LX on February 8, 2026. The ad reimagines Affleck's 1997 film "Good Will Hunting" as a fictional 1995 sitcom pilot set in a Boston Dunkin shop, featuring a ensemble of 1990s television stars digitally de-aged to appear younger.

In the spot, Affleck plays Will Hunting, a South Boston math prodigy working behind the counter. The story unfolds with sitcom tropes, including laugh tracks and multicamera shots styled like a lost VHS tape. Will impresses his manager, portrayed by Jason Alexander channeling his "Seinfeld" character George Costanza, by arranging Munchkins doughnut holes into a Fibonacci sequence on the store window. Matt LeBlanc, as Will's friend Chuckie, jokes about adding ice to coffee, while Ted Danson, dressed in a Red Sox jacket, delivers a self-referential monologue warning the young Will about repeating Boston habits into middle age.

The ad includes callbacks to classic lines and scenarios from "Good Will Hunting" and various sitcoms. Affleck borrows Joey's pickup line from "Friends," asking "How you doin'?"...