Bella Hadid Unveils Eternal Roots, Fifth Orebella in Beverly Hills

Bella Hadid rolled out the latest chapter of her fragrance line, Orebella, with the unveiling of Eternal Roots at a high-glam Beverly Hills event. The launch, held at Virginia Robinson Gardens, showcased Hadid in a gauzy, plunging-midi dress with a low back and leg slit, complemented by antique brass cuffs and delicate gold jewelry. The centerpiece of the evening was the new scent, described by Hadid as a multilayered woody, fruity skin parfum that invites a sense of nostalgia. She called Eternal Roots “nostalgia bottled,” a time capsule of joy, freedom, and innocence, and noted that the fragrance carries multiple layers that invite wearers to sink into its contrasts.

The fragrance itself is the fifth addition to Hadid’s Orebella collection, which she founded in 2024. Its gemstone-inspired red bottle with a gold cap aligns with the line’s premium positioning, while the scent blends wood notes with bright fruits, reinforcing Hadid’s signature approach to fragrances as expressive, multilayered experiences. The event drew a constellation of fashion and beauty peers, including Hailey Bieber, Kylie Jenner, Kendall Jenner, and Alex Consani, underscoring Hadid’s continuing prominence...