Belichick's firm files Gold Digger trademark for jewelry, key chains

Bill Belichick’s company filed to trademark the phrase Gold Digger this week, a move that turns a frequent criticism of the coach’s widely scrutinized relationship into a potential commercial opportunity. Filing records show TCE Rights Management LLC, a business owned by Belichick and managed by his girlfriend, Jordon Hudson, submitted the application on Aug. 25 seeking rights to use Gold Digger on jewelry and key chains.

The application is one of several filings tied to the couple. Records show TCE Rights Management filed dozens of trademark applications earlier this year for phrases tied to Belichick’s public persona and coaching career, including Chapel Bill, The Belichick Way and No Days Off. Many of those applications are awaiting examination by the U.S. Patent and Trademark Office.

Hudson, 24, is listed in company documents as the manager of TCE Rights Management. The trademark filings follow a year of intense public attention on the couple since their relationship became public in 2024. Belichick, 73, is preparing to make his collegiate coaching debut at the University of North Carolina and has defended Hudson’s role in his business affairs while saying she is not...