Beatles Fan Experience to Open at Former HQ in 2027
Apple Corps Ltd, the company overseeing The Beatles' creative and business interests, has announced plans to open the first official Beatles fan experience at 3 Savile Row in London's Mayfair district in 2027. The seven-story attraction will occupy the band's former headquarters, where much of the Let It Be album was recorded in a basement studio and the rooftop hosted their final public performance on January 30, 1969.
The project, titled The Beatles at 3 Savile Row, will feature never-before-seen material from Apple Corps' extensive archives, rotating exhibitions, a fan store and a recreation of the original recording studio. Visitors will gain access to the rooftop, where the original railings from the 1969 concert remain intact, allowing fans to relive the 42-minute set that included five new songs performed with keyboardist Billy Preston. The performance drew crowds to nearby streets and rooftops before London police intervened to reduce the volume.
Paul McCartney described revisiting the site as "such a trip," saying in a statement, "There are so many special memories within the walls, not to mention the rooftop. The team have put together some really impressive plans and...