BBC Unveils Lineup for First Full Celebrity Apprentice Series

The BBC has unveiled the lineup for the first full-length series of The Celebrity Apprentice, a six-episode event featuring 12 well-known personalities competing in business challenges judged by Lord Alan Sugar. Set to air on BBC One and BBC iPlayer later this year, the series marks a departure from previous one-off celebrity specials, with contestants vying for a 100,000 pound donation to a charity of their choice.

The participants include a mix of actors, presenters, musicians, and reality TV stars: singer Alexandra Burke, known for winning The X Factor in 2008; Emmerdale actor Danny Miller, who portrayed Aaron Dingle; television presenter Gethin Jones; dancer and presenter Jordan Banjo from Diversity, winners of Britain's Got Talent; journalist Kay Burley; actress and social media influencer Maddie Grace Jepson; content creator Max Balegde; weightlifter and Gladiator competitor Sheli McCoy; DJ and presenter Spoony; BBC Radio 2 presenter Richie Anderson; comedian and writer Laura Smyth; and television personality Toni Laites, winner of Love Island in 2025.

Each week, the celebrities will tackle tasks designed to test their leadership, teamwork, and commercial skills, with...