Bay Area woman uses Highway 101 billboards to promote Marry Lisa

Lisa Catalano, a 41-year-old Bay Area woman, has turned her search for a long-term partner into a public campaign, launching a detailed personal website called Marry Lisa and renting a dozen digital billboards along Highway 101 between Santa Clara and San Francisco to promote it. Catalano announced the site in a Sept. 2 Facebook post and showcased the billboards in a Sept. 17 TikTok, saying she developed the concept over three months to reach potential suitors beyond dating apps and bars.

The Marry Lisa site goes beyond a standard dating profile, listing fast facts such as Catalano's political party and weight, and stating her goal to be married with children within two to three years. It invites men to apply by submitting biographical information, answering prompts about hobbies and personality, and uploading photos. The site also allows third parties to nominate prospective bachelors, asking referrers why they are submitting the man and what Catalano should know about him, according to the online application. Catalano has posted videos on the site and on YouTube addressing preferences such as whether she is open to kissing on a first date, who should pay the bill, and other...