Bad Bunny Super Bowl Show Sets 4.157 Billion View Record

Bad Bunny's Super Bowl halftime performance shattered global viewership records, drawing 4.157 billion views worldwide within the first 24 hours, according to Roc Nation, the show's producer. The Feb. 8, 2026, show at Levi's Stadium in Santa Clara, California, featured the Puerto Rican artist as the first Latino solo headliner, delivering a 13-minute set almost entirely in Spanish that celebrated his cultural roots with vibrant staging, dance routines, celebrity guests and a staged wedding.

The performance aired during the Seattle Seahawks' 29-13 victory over the New England Patriots and outpaced the game's average audience. Nielsen data showed 128.2 million U.S. viewers tuned in live for the halftime, placing it third in Super Bowl history behind Kendrick Lamar's 2025 show with 133.4 million and Michael Jackson's 1993 appearance with 133.4 million. Usher's 2024 performance drew 129.3 million. Globally, the total combined U.S. and international broadcasts, YouTube streams exceeding 117 million views and digital platforms, though Roc Nation did not detail the breakdown or provide independent verification.

NFL Commissioner Roger Goodell praised the selection on the St. Brown...