Bad Bunny Launches NFL Merch for Super Bowl Halftime

Bad Bunny, the Puerto Rican music superstar, has launched a limited-edition merchandise collection in collaboration with the NFL, timed to coincide with his upcoming Super Bowl LX halftime performance on February 8, 2026, at MetLife Stadium in East Rutherford, New Jersey.

The FansConcho Collection, developed with apparel brand Ceremony of Roses, features the artist's mascot Concho, a stylized Puerto Rican crested toad, dressed in uniforms representing all 32 NFL teams. Items include T-shirts priced at $55, hoodies at $100, baseball hats at $60, and 7-inch plush toys at $40, each incorporating team colors, logos, and subtle Bad Bunny branding. The designs maintain a minimalist aesthetic, with Concho in full gear on the front of apparel, team mascots on the back, and a small 2026 football logo on sleeves. Hats display team emblems across the front and the toad mascot on the side, while plushies come with a carabiner clip for attaching to bags or keychains. All products are officially licensed by the NFL.

Concho originated in a short film Bad Bunny released alongside his 2025 album, DeBÍ TiRAR MáS FOToS, which earned him a Grammy Award. The mascot has since become a signature...