Audi's midsize SUV gets major overhaul for 2027

Audi has unveiled the third-generation Q7 and its high-performance SQ7 variant, marking a comprehensive redesign for the brand's midsize luxury SUV. The new models, which will begin arriving in the United States in the fourth quarter of 2026, feature a more muscular exterior design, a significantly upgraded interior, and substantial increases in power across the lineup.

The exterior redesign presents a taller front end, flared fenders, and a new lighting system that is a major technological focus. For the first time in the U.S., the Q7 will be available with adaptive Digital Matrix LED headlights, which can keep high beams active while selectively dimming segments to avoid dazzling other drivers. Other lighting innovations include turn signals that project patterns onto the road, customizable OLED taillights, and side markers that can warn approaching pedestrians when a door is about to open.

Inside, the cabin adopts a more premium aesthetic with matte plastics, real wood inlays, and an absence of glossy piano black trim. A large curved OLED display combines the digital instrument cluster and central touchscreen, with a separate screen for the front passenger. Seating...