AT&T Launches BuildAPlan Customizable Wireless Plan

AT&T announced a new customizable wireless plan on Wednesday, May 27, allowing subscribers to tailor their monthly service based on changing needs. The plan, called BuildAPlan, is a month-to-month subscription that starts at $15 and requires customers to bring their own unlocked smartphone that supports eSIM.

The base plan includes unlimited talk and text with 1GB of data. From there, customers can add one of four data tiers, which replace the base data allowance. Options include 5GB for an additional $5, 15GB for $10, unlimited data with SD video streaming for $20, and unlimited data with HD streaming for $35. For hotspot data, which is not included in the base plan, customers can purchase 5GB for $5, 25GB for $15, or 50GB for $20. The most expensive possible configuration, combining unlimited HD data and 50GB of hotspot data, would cost $70 per month.

According to Jenifer Robertson, AT&T's executive vice president and general manager of AT&T Consumer, the plan is designed to give customers more choice and control. She stated that by allowing customers to tailor their service month-to-month, AT&T is providing an affordable way to connect to what the company calls America's...