AT&T launches $3 on-demand unlimited day pass for iPad

AT&T has launched a new on-demand cellular data service for iPads, offering 24 hours of unlimited data for a flat fee of three dollars. The "Unlimited Day Pass," announced this week, is available to users of compatible iPads regardless of their primary wireless carrier, marking a significant move toward flexible, contract-free connectivity for tablets.

The service is designed for iPad models with both Wi-Fi and Cellular capabilities that are unlocked and support eSIM technology. Activation is handled directly through the iPad's Settings app, where users can add the AT&T Unlimited Day Pass under the Cellular Data menu without needing an active Wi-Fi connection or a separate app. The first day pass is complimentary for each customer, limited to one iPad, with subsequent passes costing three dollars each. No subscriptions, contracts, or credit checks are required.

According to AT&T, the offering targets a specific market: iPad owners who have cellular-capable devices but have never activated a long-term data plan, often due to cost or infrequent need. Company executives stated the goal is to make connectivity more accessible across devices without long-term commitments. The service...