ASUS ROG Launches First Gaming Soundbar, the ROG Gjallar

ASUS Republic of Gamers has launched its first dedicated gaming soundbar in the United States, the ROG Gjallar, marking the brand's expansion into the audio market. Priced at $599.99, the system was announced in July and became available for purchase on August 24, 2026, through the ASUS eShop and Best Buy, with additional inventory expected by the first week of September. The ROG Gjallar is designed as an all-in-one audio solution for gaming setups, featuring a 5.1.2-channel speaker configuration with dedicated upfiring drivers to support Dolby Atmos height effects. This setup aims to create a three-dimensional soundstage for more precise placement of in-game audio cues.