ASUS ROG Launches First Gaming Soundbar, the ROG Gjallar

ASUS Republic of Gamers has launched its first dedicated gaming soundbar in the United States, the ROG Gjallar, marking the brand's expansion into the audio market. Priced at $599.99, the system was announced in July and became available for purchase on August 24, 2026, through the ASUS eShop and Best Buy, with additional inventory expected by the first week of September.

The ROG Gjallar is designed as an all-in-one audio solution for gaming setups, featuring a 5.1.2-channel speaker configuration with dedicated upfiring drivers to support Dolby Atmos height effects. This setup aims to create a three-dimensional soundstage for more precise placement of in-game audio cues. The system includes a wireless 6.5-inch, 65-watt subwoofer for low-frequency effects and connects via HDMI 2.1 with eARC, USB-C, optical, 3.5mm AUX, and Bluetooth 5.3. It is compatible with PCs, Macs, mobile devices, and major gaming consoles.

A central component is the wired desktop audio control hub, which connects to the soundbar via a cable. The hub features a circular LCD display and buttons for managing volume, playback, input selection, and EQ profiles. It also houses integrated beamforming microphones...