Asda teams with Ocado to revamp online grocery delivery

Supermarket chain Asda has entered a long-term partnership with technology firm Ocado to overhaul its online grocery delivery operations, with the new systems set to be fully implemented by early 2027. The deal will see Ocado replace and upgrade Asda's existing e-commerce infrastructure, taking control of delivery operations from both stores and warehouses.

The partnership is a central part of Asda's efforts to revitalize its business following a period of weak sales and market share losses to discount competitors Aldi and Lidl. Asda, which fulfills more than 700,000 online orders weekly, will deploy Ocado's Smart Platform technology across its website, mobile app, in-store picking, and home delivery services. The companies stated the upgrade aims to provide a more stable online platform, improve on-time deliveries, and increase available delivery slots.

Asda's executive chairman, Allan Leighton, said the company's continued success in a highly competitive market depends on providing a positive experience every time a customer shops. He stated that partnering with Ocado will strengthen the online offer and provide a consistent, high-quality experience from order to delivery,...