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Apple Watch Series 11 and Ultra 3 discounted as retailers clear stock

Published 5 October 2025

Apple introduced its latest smartwatch family in September, and retailers moved quickly to discount some models: the Apple Watch Series 11, along with the Ultra 3 and SE 3, are now on sale at major online stores, and Amazon has quietly cut the price of the Series 11 to about $389 from $399. The new watches arrive alongside continuing deals on prior-generation Apple Watches as sellers clear inventory ahead of early October promotional events.

Apple’s 2025 update centers on three models with distinct audiences. The Series 11 is positioned as the mainstream choice, offering a thinner case, tougher front glass in aluminum models and an available titanium option, improved battery life to about 24 hours, faster charging and optional 5G cellular on compatible models. It also adds hypertension detection and expanded sleep monitoring including a Sleep Score feature, while retaining the S10 chip introduced in the previous generation. The Ultra 3 targets extreme-sport and outdoor users with a titanium case, a sapphire crystal display, extended battery life up to roughly 42 hours, satellite connectivity and deeper water resistance and dive capabilities. The SE 3 is marketed as the budget...

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