Apple Unveils 2026 Pride Collection

Apple on Monday unveiled its 2026 Pride Collection, featuring a new Pride Edition Sport Loop band for the Apple Watch, a Pride Luminance watch face and matching wallpapers for the iPhone and iPad. The products celebrate LGBTQ communities worldwide during Pride Month in June and beyond, with Apple stating it financially supports related organizations.

The Pride Edition Sport Loop, woven from 11 colors of nylon yarns, is available for order immediately on Apple.com and in the Apple Store app in 40mm, 42mm and 46mm sizes. It will arrive in Apple Store locations later this week and costs $49 in the United States. Apple described the design as follows: "The intricate weaving blends one color into the next, creating depth and movement across the band. The resulting design is joyful and vibrant, showcasing a full spectrum of colors that reflect the unique identities that shape LGBTQ communities worldwide."

Complementing the band, the Pride Luminance watch face offers two geometric patterns: a radial design with rays of color aligning with hour marks, or a vertical pattern echoing the band's stripes. Users can customize the colors, selecting up to three of their own or choosing from...