Apple TV+ Sets Record with 87 Emmy Nominations

Apple TV+ achieved its highest-ever tally of Primetime Emmy Award nominations this week, securing 87 nominations and establishing itself as a dominant force in this year's awards race. The streamer's success was driven by a slate of critically acclaimed new and returning series, led by the breakout horror-comedy "Widows Bay" with 19 nominations and the freshman drama "Pluribus" with 18.

The nominations, announced on Wednesday, July 8, represent a new record for the platform, surpassing its previous high of 81 nominations. The achievement is notable given that several of Apple TV+'s recent award-winning shows, including "Severance" and "The Studio," were not eligible this cycle. In total, 15 Apple TV+ programs received nominations from 31 submissions, a result executives attributed to the company's focused strategy.

Matt Cherniss, Apple TV+'s head of programming, said the nominations validate the platform's commitment to a "quality over quantity" approach. He noted the variety of shows recognized, from established favorites to new hits. "Widows Bay," which premiered late in the eligibility window, emerged as a surprise powerhouse, earning nods including Outstanding Comedy Series....