Apple to Raise iPhone 18 Pro Price by $100 Amid Component Costs

Apple is preparing to raise the price of its upcoming iPhone 18 Pro smartphone by approximately $100, according to industry analysis, a move driven by rising component costs and mirroring recent price increases by its main competitors. The expected adjustment would place the base model's starting price at $1,199 in the United States, up from the $1,099 introductory price of the previous generation iPhone 17 Pro.

Bloomberg analyst Mark Gurman, citing the company's "Power On" newsletter published on August 23, 2026, identified ongoing shortages in memory production and advanced semiconductors as the primary catalyst for the higher manufacturing expenses. These supply chain disruptions have broadly impacted the technology industry, leading to increased fixed costs for hardware production. The anticipated iPhone price hike follows Apple's implementation of average price adjustments of about 23 percent across its Mac and iPad lines two months earlier, which was also attributed to elevated memory and silicon costs.

Industry observers note that Apple is closely monitoring the market following comparable $100 price increases implemented by Samsung and Google for their latest flagship...