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Markets

Apple Stores Reconfiguring for New Smart Home Products

Published 24 August 2026

Apple is preparing significant reconfigurations to its retail stores this fall to showcase a wave of new smart home products, a move that appears to signal the imminent launch of a long-anticipated home hub with a display. According to reporting from Bloomberg's Mark Gurman, Apple's retail teams are reorganizing the "Avenues," the accessory display walls in its stores, to make space for an upgraded Apple TV, a refreshed HomePod mini, and potentially the new hub device. The store modifications involve rearranging sections of these perimeter walls and adding new accessory bays to better demonstrate incoming hardware.

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