Apple Sets September 9 Event for Foldable iPhone Launch

Apple has officially scheduled its fall product launch event for September 9, 2026, at 10 a.m. Pacific Time, marking the first major presentation under incoming CEO John Ternus. The event, titled "Surprise and Shine," will be held at the Steve Jobs Theater in Apple Park, Cupertino, California, and will be livestreamed on Apple's website, YouTube, and the Apple TV app. Ternus is set to assume the CEO role from Tim Cook on September 1, making this keynote a significant moment for the company's leadership transition. The centerpiece of the event is expected to be the unveiling of Apple's first foldable iPhone, widely rumored to be called the iPhone Ultra or iPhone Fold.