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Apple Sets September 9 Event for Foldable iPhone Launch

Published 27 August 2026

Apple has officially scheduled its fall product launch event for September 9, 2026, at 10 a.m. Pacific Time, marking the first major presentation under incoming CEO John Ternus. The event, titled "Surprise and Shine," will be held at the Steve Jobs Theater in Apple Park, Cupertino, California, and will be livestreamed on Apple's website, YouTube, and the Apple TV app. Ternus is set to assume the CEO role from Tim Cook on September 1, making this keynote a significant moment for the company's leadership transition.

The centerpiece of the event is expected to be the unveiling of Apple's first foldable iPhone, widely rumored to be called the iPhone Ultra or iPhone Fold. This device would represent Apple's entry into the foldable smartphone market, a segment currently dominated by competitors like Samsung. Reports suggest the foldable iPhone will feature a book-style design with a 7.8-inch internal display and a 5.3- to 5.5-inch outer screen, potentially with a virtually crease-free display. It is anticipated to be powered by Apple's A20 Pro chip and include 12GB of RAM, with pricing expected to start between $2,000 and $2,500. Early prototypes have reportedly impressed testers...

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