Apple's Foldable iPhone Ultra Expected to Cost Over $2,000

Apple is set to unveil its first foldable smartphone, the iPhone Ultra, at a special event on September 9, 2026. Leaks and analyst reports indicate the device will carry a premium price tag, with estimates placing its starting cost well above $2,000, potentially making it the most expensive iPhone ever. Multiple reports point to a high-end pricing strategy. A leaked listing from Vodafone Egypt briefly showed a price of 155,750 Egyptian pounds, which converts to approximately $3,056. A separate leak from Vodafone Australia suggested prices for different storage configurations, with the 256GB model listed at AUD 3,699 and the 1TB version at AUD 4,699. While direct currency conversion is not indicative of final retail pricing, these leaks align with broader industry forecasts. Market intelligence firm IDC projects an average selling price of $2,550 for the iPhone Ultra. Research firm TrendForce estimates a U.S. starting price between $2,099 and $2,299, with high-end configurations potentially exceeding $3,000. Other analyst predictions place the starting price in the $2,000 to $2,500 range.