Apple's App Store records $1.4 trillion in developer sales

The global App Store ecosystem facilitated over $1.4 trillion in developer billings and sales in 2025, setting a new record and underscoring the platform's central role in the digital economy, according to a new economic study released by Apple. The figure represents the total value of transactions and business activity conducted through apps on Apple's platforms and marks a near tripling of the ecosystem's size since 2019.

The study, conducted by the Analysis Group, found that the vast majority of this economic activity, approximately 90 percent, involved transactions for which Apple collected no commission. This is because the largest revenue category was physical goods and services, which accounted for $1.1 trillion of the total. This category includes spending on general retail, travel, food delivery, grocery orders, and ride-hailing services booked through mobile apps. Digital goods and services, such as mobile games, streaming subscriptions, and in-app purchases, generated $149 billion, while in-app advertising contributed an additional $151 billion.

Apple CEO Tim Cook stated that developers are the heartbeat of the App Store and credited their creativity for the...