Apple revamps web App Store to browse full catalog in browser

Apple on Thursday rolled out a redesigned App Store website that lets users browse and search the full app catalog directly in a web browser, mirroring the experience found on iPhone, iPad and Mac. The updated apps.apple.com site introduces a device selector, a search field, curated Today content, Games, Apps and Arcade tabs, and platform-specific sections for iPhone, iPad, Mac, Vision Pro, Apple Watch and Apple TV.

The web App Store replaces a limited web presence that previously offered only individual app pages and links. Under the earlier setup, web searches could bring users to single app pages, and on a Mac attempting to view an iOS app page often launched the native App Store application, while users on non-Apple hardware could not navigate the catalog. The new interface adds structured navigation and category listings, enabling discovery by platform and interest rather than relying solely on search results.

Product pages have been redesigned for the web with larger banners, screenshots and app metadata such as descriptions, size and ratings. The site supports light and dark themes and adapts to users' system settings. A navigation menu in the upper-left corner provides...