Apple readies September iPhone launch, 18 Pro and foldable

Apple is preparing for a major product launch event in early September, where it is expected to unveil new iPhone Pro models and its first foldable iPhone. The company has begun internal preparations, including inviting U.S. retail employees to apply for a support program to staff the event, according to reports.

While Apple has not officially announced a date, internal communications indicate the launch will take place in the first half of September. Based on the company's historical scheduling patterns and the U.S. Labor Day holiday on September 7, industry observers suggest Wednesday, September 9, is the most likely date for the event. This timing would preserve a workday travel window for attendees, a logistical consideration Apple has traditionally employed.

The event is anticipated to feature the debut of the iPhone 18 Pro and iPhone 18 Pro Max. Reports also indicate Apple plans to introduce its first foldable iPhone, which some sources refer to as the iPhone Ultra or iPhone Fold. This launch will carry particular significance as it is expected to be the first major product unveiling under new Chief Executive Officer John Ternus, who is scheduled to succeed Tim Cook on...