Apple Raises iPhone Prices, Opens Preorders for New Pro Models

Apple has raised prices on its new iPhone 18 Pro models and several older iPhones still in its lineup, a move that follows the company's recent product announcements and reflects rising component costs. The iPhone 18 Pro and iPhone 18 Pro Max now start at $1,199 and $1,299 in the United States, respectively, a $100 increase over their predecessors. Preorders for these new models began on Saturday, September 12, 2026, with in-store availability set for Friday, September 18. In an unusual step for the company, Apple has also increased the prices of older iPhones that remain in its product catalog. The iPhone 16, which had previously seen a price cut, has returned to its original launch price of $799. The iPhone 17 now starts at $899, and the iPhone Air at $1,099, both representing increases from their launch prices. The iPhone 17e also saw a price bump, now costing $699. These adjustments reverse Apple's usual pattern of discounting older models when a new iPhone generation arrives. The price hikes come amid broader industry trends driven by increased demand for memory chips due to the artificial intelligence boom, leading to component shortages and rising manufacturing costs.