Apple objects to UK CMA proposals on App Store payments

Apple has formally objected to proposed changes to its App Store rules in the United Kingdom, arguing that the measures would constitute illegal price regulation and grant authorities an overly intrusive role in its business operations. The company submitted its feedback to the UK's Competition and Markets Authority (CMA) as part of a consultation that concluded on July 27, 2026.

The CMA's proposals would require Apple to allow app developers to direct users to payment options outside the App Store, a practice known as "steering." The regulator also intends to mandate that any fees Apple charges for such external transactions be "fair and reasonable," with the stated goal of increasing competition, lowering costs, and providing developers with greater flexibility. These rules would also apply to Google, as both companies were designated as having "strategic market status" in the UK in late 2025, granting the CMA powers to impose conduct requirements.

In its response, Apple contended that the proposals go beyond promoting competition and instead amount to direct regulation of pricing. The company described the framework as "highly intrusive," warning it would give the CMA broad...