Apple Music unveils sound-shaped logo and monochrome identity

Apple has unveiled a refreshed Apple Music identity, replacing the service’s red visual palette with black-and-white designs and introducing a logo animation shaped by sound. The updated look is set to roll out with upcoming software releases, including iOS 27.2 and macOS 27.2, Apple said. The animated mark features a musical note beneath rippling waves. Apple said it will appear at the beginning of Apple Music videos and concert footage, with a version using only the two-note logo also intended for video content. Apple described the visual as a practical effect captured in camera. The company said it etched its logo into the glass floor of a small tank, filled the tank with mineral oil and placed a transparent cover over it. A series of composed tones played through a rig caused the liquid to ripple and distort the image, producing footage for the identity. Apple said the project was made in collaboration with British music producer Fred Again and NEST Acoustics. The company’s accompanying explanation describes the approach as using sound to create the visuals. The resulting motion design is intended to connect the platform’s identity with music itself rather than rely solely...