Apple Launches Unified Business Platform Globally

Apple announced on Tuesday the launch of Apple Business, a unified platform designed to streamline device management, collaboration, and customer outreach for companies worldwide. The service will roll out starting April 14 in more than 200 countries and regions, combining features from Apple's existing business tools into a single, free interface accessible to new and current users.

At its core, Apple Business provides built-in mobile device management, allowing organizations to configure employee groups, security settings, and apps through customizable Blueprints. This enables zero-touch deployment, where new devices arrive preconfigured and ready for use. Previously available only as a paid subscription under Apple Business Essentials in the United States, the MDM features are now free globally, including a comprehensive dashboard for monitoring devices and integrating with identity providers like Google Workspace and Microsoft Entra ID. Businesses can also create managed Apple accounts to separate personal and work data securely.

The platform extends beyond IT management to enhance productivity and communication. It includes integrated email, calendar, and directory services...