Apple launches Apple Intelligence and Siri AI at WWDC

Apple has unveiled a comprehensive artificial intelligence initiative and a major overhaul of its Siri voice assistant, marking a significant shift in its software strategy. The announcements were made during the company's Worldwide Developers Conference keynote on June -9, 2026, in Cupertino, California, which served as CEO Tim Cook's final WWDC presentation before his transition to Chairman of the Board in September.

The centerpiece of the new "Apple Intelligence" suite is a rebuilt assistant called Siri AI. Designed to be more conversational and context-aware, it can perform multi-step actions across applications by accessing and analyzing personal data from emails, messages, photos, and files. Key new capabilities include on-screen awareness, the ability to fetch web answers, and a dedicated app for synced conversation history across devices. A notable interface change moves Siri's primary interaction to the iPhone's Dynamic Island, while a new system gesture—swiping down from the top of the screen—invokes the assistant, ending a 15-year tradition where that gesture opened the Notification Center.

To power these features, Apple is utilizing a combination of proprietary...