Apple iPhone 18 Pro models expected to cost $300 more

Apple is poised to launch its next-generation iPhone 18 Pro models this fall with significant price increases, according to a prominent market analyst. Jeff Pu of GF Securities forecasts the iPhone 18 Pro and iPhone 18 Pro Max could debut at prices $250 to $300 higher than their iPhone 17 Pro predecessors. If accurate, this would place the starting price for the iPhone 18 Pro around $1,399 and the Pro Max around $1,499.

The projected price hikes are attributed directly to rising manufacturing costs for key components. Apple is facing substantially higher expenses for its next-generation A20 Pro chipset, which is expected to be built on an advanced 2-nanometer process. Costs for essential DRAM and NAND memory have also surged, with some reports indicating these components could cost Apple up to three times more than last year. These increases follow a pattern of rising component costs that led Apple to raise prices on its Mac and iPad lineups in June 2025.

Alongside the standard Pro models, Apple is widely expected to introduce its first foldable iPhone, potentially named the iPhone Ultra, as part of the autumn launch. The company is also preparing a broader rollout of its Apple...