Apple Fitness+ Explores Live Workout Sessions

Apple is exploring the addition of live or live-to-tape workout sessions to its Apple Fitness service, according to a recent job listing that signals a potential shift for the platform. The posting, for a Studio Producer role based at Apple's Santa Monica studio, seeks a candidate with a "strong foundation in live or live-to-tape multicamera production" and a "genuine curiosity about where live content is headed next." The listing, which was posted last month and highlighted by MacRumors, emphasizes creating "the next generation of Fitness experiences" within a "fast-paced, ever-evolving environment."

The move comes as Apple Fitness, which launched in 2020 as an on-demand library of pre-recorded workouts, faces ongoing internal review. Bloomberg News reporter Mark Gurman has previously noted the service has struggled with subscriber churn and lower revenue compared to other Apple offerings. Apple's health vice president, Sumbul Desai, took oversight of Fitness as part of a reorganization, with the division now reporting to services chief Eddy Cue. Gurman has indicated the review is ongoing and has floated the possibility of merging Fitness more closely with the Health app,...