Apple Explores Screenless Wearables to Compete With Whoop and Fitbit

Apple is exploring a significant expansion of its wearable technology lineup, including the development of screenless fitness trackers and new smartwatch designs, as the company seeks to compete in a rapidly growing market segment. According to a report from Bloomberg, the tech giant is considering devices without displays, as well as smartwatches with different screen types and sizes, including potentially round displays. This exploration represents a major potential shift for a company whose Apple Watch has become synonymous with a screen-first interface.

The move comes as screenless fitness bands have gained considerable traction. Devices like the Whoop Band and Google's Fitbit Air, which launched earlier this year, have found a dedicated audience among athletes and health enthusiasts who prefer continuous tracking without the distraction of a screen or frequent notifications. These products typically sync data to a smartphone app for analysis. The trend has also seen new entrants from companies like Garmin, with its Cirqa band, and Polar.

Apple's consideration of new form factors is part of a broader wearable strategy overhaul. The company is reportedly evaluating options...