Apple Explores Radical Redesigns for Future Apple Watch Models

Apple is undertaking a comprehensive reevaluation of its Apple Watch strategy, exploring radical new designs and form factors to adapt to shifting market trends and rising competition from screenless wearables and smart rings. According to a report from Bloomberg's Mark Gurman, the company's industrial design team has been exploring a broader rethink of its smartwatches for the past year, with several directions under consideration.

The exploration includes concepts for Apple Watch-style devices with no display, new watches with different types of screens and various sizes, and even experiments with round displays. However, Gurman noted that a circular Apple Watch remains unlikely to reach production. The company is also weighing new price tiers, considering superpremium models above the current Apple Watch Ultra and Hermès versions, as well as cheaper options below the Apple Watch SE.

These potential changes are driven by a desire to reinvent the lineup in response to growing competition from products like the Oura Ring and other screenless fitness bands. Apple hopes to reinvigorate its Wearables, Home and Accessories segment, which has struggled to generate growth in recent...