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Apple Corps validates Global Beatles Day with colorized video

Published 25 June 2026

Fans around the world are celebrating the first officially recognized Global Beatles Day on June 25, 2026, as the band and its company, Apple Corps Ltd., have formally endorsed the long-running fan holiday. To mark the occasion, the group has released a newly colorized version of their historic 1967 performance of "All You Need Is Love" on YouTube for the first time.

The date commemorates the original broadcast on June 25, 1967, when The Beatles performed the song as part of the BBC's "Our World" program, the first live global satellite television broadcast. The performance originated from Studio One at London's Abbey Road Studios and was beamed to an estimated 400 million viewers across 26 countries. A small studio audience that included fellow musicians such as Mick Jagger, Eric Clapton, and Marianne Faithfull was present for the taping.

Global Beatles Day began as a fan initiative in 2009, founded by lifelong enthusiast Faith Cohen. It has since grown into an annual celebration featuring tribute concerts, exhibitions, singalongs, and online tributes worldwide. This year marks the first formal acknowledgment by The Beatles and Apple Corps.

Apple Corps CEO Tom Greene said the...

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