Apple Corps Supports Beatles Day, Releases 1967 Performance

The Beatles and their company, Apple Corps Ltd., have formally recognized Global Beatles Day, a fan-led celebration held annually on June 25. This year’s event will be marked by the first official online release of the band’s historic 1967 performance of “All You Need Is Love.”

The day commemorates the anniversary of the Beatles’ live performance on the BBC’s “Our World” program, the first international satellite television broadcast. That 1967 simulcast reached an estimated 400 million viewers across multiple continents. The performance featured the debut of “All You Need Is Love,” a song written by John Lennon and Paul McCartney with a message of peace and unity, and included guest appearances by fellow musicians such as members of the Rolling Stones and Eric Clapton.

To mark the occasion, Apple Corps will release a colorized version of the “Our World” performance on YouTube on June 25. This will be the first time the footage has been officially made available online. In a letter to Faith Cohen, the founder of Global Beatles Day, Apple Corps CEO Tom Greene praised the initiative. He wrote that the message of the Beatles, and of “All You Need Is Love,” speaks to something vital...