Apple Confirms September 9 Event for Foldable iPhone, iPhone 18 Pro
Apple has confirmed it will host a major product event on September 9, 2026, at its headquarters in Cupertino, California, where the company is widely expected to unveil its first foldable smartphone, the iPhone Ultra, alongside the iPhone 18 Pro and iPhone 18 Pro Max. The event, titled "Surprise and Shine," will take place at the Steve Jobs Theater in Apple Park and begin at 10 a.m. Pacific Time. It will be livestreamed on Apple's website and YouTube channel.
The announcement marks a significant moment for the tech giant, as it will be the first major product launch under the leadership of new CEO John Ternus, who officially took over from Tim Cook on September 1, 2026. Ternus, a hardware engineer by trade, has been a driving force behind the development of the foldable iPhone, and the timing of his transition to CEO was designed to coincide with the product's introduction. Cook, who led Apple for 15 years, will remain with the company as executive chairman.
The foldable iPhone, referred to in reports as the iPhone Ultra, represents the biggest single change to the iPhone's design since its introduction nearly 20 years ago. According to industry analysts, the device is expected...