Apple CEO, EU tech chief hold constructive Siri AI talks

Apple CEO Tim Cook and European Union technology chief Henna Virkkunen held a virtual meeting on June 30, 2026, in an effort to resolve a regulatory impasse that has delayed the launch of Apple's new Siri AI assistant on iPhones and iPads in the EU. Both sides described the exchange as constructive, though no concrete agreements or timelines were announced.

The meeting focused on how Apple can introduce its revamped voice assistant in Europe without violating the bloc's Digital Markets Act (DMA) and incurring substantial fines. The dispute stems from Apple's announcement in June that Siri AI would not be available on iOS 27 and iPadOS 27 for EU users when the updates are released later this year. The company stated the delay was due to the DMA, which designates Apple's mobile operating systems as "gatekeeper" platforms subject to strict interoperability rules.

Apple has publicly placed responsibility on EU regulators, claiming they rejected every proposal the company made over several months to bring Siri AI to the region while safely supporting rival virtual assistants. The company proposed an 18-month transition period involving a "Trusted System Agent" to manage...