Apple Back to School promotion launches in UK and Europe

Apple's annual Back to School promotion is now active in the United Kingdom and 18 other European countries, offering students and education staff gift cards worth up to £120 with the purchase of eligible Mac or iPad models. The offer, which runs until October 22, 2026, follows the launch of a similar program in the United States and other regions last month. In the U.S., Apple has extended its promotion deadline to September 24, providing additional time for shoppers to take advantage of the deals.

The promotion provides a gift card of varying value depending on the product purchased. In the U.S., customers can receive up to a $150 Apple Gift Card with a MacBook Pro, or $100 for a MacBook Air, iPad Air, or iPad Pro. The gift card credit must be used on Apple products, accessories, apps, or subscription services. This offer stacks with Apple's existing educational discounts, which are available for eligible students and faculty. However, to qualify, customers must verify their status through the UNiDAYS portal, ending the previous honor system for online shoppers.

A key detail for shoppers is that Apple's newest and most affordable laptop, the MacBook Neo, is not included in the...