Apollo Tyres named India cricket jersey sponsor for three years

Apollo Tyres has been confirmed as the new jersey sponsor of the Indian cricket team, sealing a multi year agreement during the ongoing Asia Cup after the previous sponsor, Dream11, exited following new national legislation that restricts real money gaming. The deal was finalised in mid September as India played matches in Dubai and Abu Dhabi, a senior board official told a news agency.

Details of the arrangement vary across reports, but most accounts say Apollo secured the rights in a three year package that will begin immediately. One set of reports put the contract value at about INR 579 crore for the period, covering roughly 142 fixtures and yielding an average per match value near INR 4.8 crore. Other reports emphasised a per match payment of INR 4.5 crore, an increase over Dream11s previous contribution of about INR 4 crore per game. The Board of Control for Cricket in India invited bids on September 2 and concluded the process around September 16, officials said.

The search for a new sponsor began after Parliament enacted the Promotion and Regulation of Online Gaming Act, 2025, which barred real money gaming platforms from operating under existing models and led Dream11...