Anthropic introduces rupee pricing for Claude AI in India

The artificial intelligence company Anthropic has begun rolling out local pricing in Indian rupees for its Claude AI assistant, a significant move in its second-largest market globally. The change, which started appearing for users on July 13, 2026, allows Indian customers to pay for subscriptions directly in rupees instead of U.S. dollars, simplifying the payment process and providing greater cost transparency.

Under the new pricing structure, the Claude Pro plan starts at 2,000 rupees per month with annual billing, or 2,399 rupees per month with monthly billing. The premium Claude Max tier is available in two options, priced at 11,999 rupees and 23,999 rupees per month, offering substantially higher usage limits aimed at developers, researchers, and heavy users. Team plans begin at 2,399 rupees per user per month with annual billing. All listed prices include India's Goods and Services Tax (GST).

The localization addresses a longstanding friction point for Indian users, who previously had to manage international currency conversion and fees. Anthropic stated that India accounts for 5.8 percent of Claude's global user base, making it the company's largest market outside the...