Amazon scales back Nova AI models, shifts to frontier model

Amazon is overhauling its artificial intelligence strategy, winding down active development on most of its flagship in-house Nova models to concentrate resources on a new frontier-level foundation model, according to reports citing internal sources. The strategic shift, reported on July 28, follows recent layoffs within the company's Artificial General Intelligence division.

The company is deprecating several high-profile models, including the Nova Premier and Nova Omni models, the Reel video-generation model, and the Canvas image-generation model. These models are now reportedly in a "keep the lights on" mode, meaning they will remain available to support existing customers but are no longer a primary development priority. The Nova model family was first unveiled in December 2024.

In a statement, Amazon said it continues to invest in and support its Nova models, including the Nova Forge service that allows businesses to build their own models. The company stated that it continually evolves its model lineup based on customer needs and provides clear guidance for migration as models advance. Amazon emphasized that its commitment to building advanced AI models remains strong.